Security 12 April 2022 1 MIN

Beyond Identity: CIAM and Hitting a Balance Between Security and Customer Friction

 ciam podcast em360

Beyond Identity: CIAM and Hitting a Balance Between Security and Customer Friction

Ceros by Beyond Identity

CIAM enables organisations to securely capture and manage customer identity and profile data, as well as control customer access to certain applications and services. 

Usually providing a variety of features including customer registration, self-service account management, and 2FA/MFA, the best CIAM solutions ensure a secure and seamless customer experience. 

But how can enterprises hit a balance between security and customer friction?

In the first of two EM360 analyst podcasts with Beyond Identity, Chief Research Analyst at IT-HarvestRichard Stiennon speaks to Jing Gu, Senior Product Marketing Manager, about:

  • The role CIAM plays when it comes to managing end-user activities
  • An overview of the three core friction areas organisations are facing 
  • CIAM's relationship with unphishable and phishable MFA

Ceros from Beyond Identity is the trust enforcement layer for the agent era. It binds every AI agent, and the human and device behind it, to a hardware-bound identity, so credentials can't be stolen and no agent action is anonymous. Security teams set the policy; Ceros enforces it continuously at runtime, across every tool call, MCP connection, and agent session. Enterprises get to deploy autonomous AI at the pace the market demands without giving up visibility, governance, or control. Get started at ceros.sh