Analytics and market intelligence have become indispensable for brands shifting to e-commerce and are imperative to giving companies a competitive edge. However, it's up to e-commerce businesses to expand the types of data they leverage and the way they are utilised in order to truly tap into the benefit of analytics.
Joining us to share more on the matter is Kobi Gershoni, Co-Founder and Chief Research Officer at Signals Analytics. In this insightful podcast, Kobi gives an overview of how data and analytics are typically used to drive decisions for businesses doing business online, as well as the shortfalls of traditional market intelligence methods. He also talks about the challenges and opportunities posed by COVID-19, and how to fill in the blind spots that the seismic shifts in the market have created for brands. Finally, Kobi provides examples of how companies have succeeded in leveraging a wide variety of structured and unstructured data and the role that AI plays into this.
Signals Analytics' configurable data platform is a data fabric that connects and classifies countless rich, external sources into unified contextual data, and augments analytic applications with unparalleled accuracy and scale. Patented machine learning, NLP and data automation technologies leapfrog traditional approaches of data collection and management to help organizations maximize the impact of advanced analytics and harness the power of external data to drive successful business outcomes. Business users, consumer and market insights teams and data & analytics organizations leverage the platform to surface powerful trends and predictive insights and benefit from business-ready applications and integrations of the data into their business intelligence environments. Trusted by an impressive roster of global brands including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, Mars and others who experience higher sustainable growth, faster time to insight and other data-driven benefits, Signals Analytics is redefining the world of market intelligence. For more information visit www.signals-analytics.com.
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