Data 11 April 2023 2 MIN

Zoho Analytics: Augmented Analytics and Data Storytelling are Shaping the Future of BI

zoho

Zoho Analytics: Augmented Analytics and Data Storytelling are Shaping the Future of BI

Zoho Analytics

Augmented Analytics and Data Storytelling are two innovative technologies that are shaping the future of Business Intelligence (BI)

Augmented Analytics uses machine learning and natural language processing to automate data preparation, analysis, and insights generation, reducing the reliance on data analysts and democratizing access to insights across the organisation. 

On the other hand, Data Storytelling focuses on presenting data in a compelling and easily understandable way, turning complex data sets into impactful stories that drive decision-making.

Together, these technologies enable organizations to make data-driven decisions faster, improve business performance, and gain a competitive edge. 

In this episode of the EM360 Podcast, Head of Content Matt Harris speaks to Clarence Rozario, Head of Business Intelligence Product Suite at Zoho Corp, to discuss:

  • Bringing automation into BI
  • Using BI to empower data storytelling
  • The future of augmented analytics

With 55+ apps in nearly every major business category, Zoho Corporation is one of the world's most prolific technology companies. Zoho Analytics is a modern BI and analytics app, and forms part of the Zoho suite of products. It helps business users analyze their data through visualizations, and discover hidden insights.