Data 12 January 2021 1 MIN

Zoho: The Importance of Strong Analytics and AI

em360tech image

Zoho: The Importance of Strong Analytics and AI

Zoho

The extent to which an organization is data-driven has a direct impact on the bottom line and, subsequently, business revenues. Companies, then, need to ensure that they are prioritizing data and analytics, using them to inform their decisions, and that involves having strong Artificial Intelligence (AI) tools in place too.

Joining us to unpack this in detail and lend his expertise is LSP, Business Executive and Analytics Guru at Zoho. Firstly, LSP gives us an overview of how AI and analytics significantly contribute to business success. He then goes into the specifics and discusses the pivotal role of data literacy and democratization, before explaining the evolution of Business Intelligence (BI). What's more, LSP advises how enterprises should go about encouraging and empowering their employees to get more hands-on with data, especially if it's not typically their purview. Finally, he explores AI's place in the BI space with regards to data preparation and the use cases of embedded analytics.

Zoho is a comprehensive, global SaaS software company with over 50 applications. Its software suite supports every area of business: from marketing, sales, customer support, finance, accounting, remote work management, human resources and project management. Zoho is driven by a vision to enable faster adoption of digital transformation for global customers.

Founded in 1996, Zoho remains privately held and profitable with more than 9,000 employees. Zoho comes at significantly better pricing than any competing solution, is straightforward to implement, and seamless to integrate with all existing internal applications. Serving more than 50 million users, Zoho is available in 190 countries.