Podcasts have become a valuable tool for sharing knowledge on topics like cybersecurity, AI, data management, and infrastructure.
EM360Tech took it even further with their expertly curated content and engaging discussions featuring industry leaders and experts.
Michael Lodge, founder and CEO of EM360Tech, shares his valuable insights on the evolution of enterprise tech podcasting on Podcast Gurus by GHA Marketing.
Who is EM360 Tech?
EM360Tech, founded by Michael Lodge in 2008, is a leader in enterprise tech podcasting.
Our platform provides podcasts and digital content for IT and business leaders, discussing essential topics such as artificial intelligence, cybersecurity, data management, and infrastructure management.
Our content is made to help enterprises align their IT strategies with their business goals.
Why do we do the EM360 Podcast?
We noticed that messages are more easily conveyed through podcasts. While many enterprise tech resources are available in written form, few include interviews with people directly involved in the field.
We wanted to fill this gap by creating a podcast, making it a unique and valuable source for enterprise leaders to learn about industry trends.
Here is what we mainly cover in our podcast (among others)):
- Educational Content: Our podcasts provide insights into best practices, by industry leaders
- Comprehensive Topic Coverage: Our podcasts cover essential business and IT topics, such as Cybersecurity, AI, Data, Infrastructure Management, and Emerging Technologies.
- Interview of Experts, by Experts: Our podcasts engage with leading industry analysts and experts to offer thought leadership and unbiased insights.
Our Unique Hosting Strategy
Our unique approach to podcasting is that we do not have only one host. We actually have multiple, based on the topic of the interview.
We indeed found out that expertise requires experts. Which is why every interview is led by an industry expert analyst to make sure our audience learns from the best.
This provides a balanced view from both vendor and user perspectives, offering listeners a comprehensive understanding of each topic.
Strategic Podcast Publishing
The format and frequency of our podcast episodes are critical in maintaining listener engagement.
Each episode ideally lasts 20-25 minutes, ensuring detailed discussions without losing interest. Regular publishing with multiple episodes weekly keeps our content fresh and relevant.
How Our Podcast Enhances Network and Business Development
We have seen enterprise tech podcasting evolve from a niche medium into a significant networking and business development tool.
Initially embraced by those in tech and digital media, our podcasts have become platforms for in-depth discussions on complex topics like AI, cybersecurity, and data management.
Our format allows for clear and engaging presentations, making it easier for listeners to understand and absorb information.
Benefits of Enterprise Tech Podcasting in Networking
- Audience Engagement: Our podcasts attract listeners interested in the discussed subjects, providing a direct line to a targeted audience.
- Speaker Effectiveness: We ensure that our speakers are engaging and knowledgeable, making the content relatable and digestible.
- Interactive Format: Seeing and hearing our speakers adds a layer of engagement that text alone cannot match.
Our Transition from Print to Digital
Our transition from traditional print media to digital formats was motivated by the necessity for cost-effective and extensive global distribution.
As publishing physical magazines became increasingly challenging both financially and logistically, we found digital platforms like podcasts to be viable alternatives.
This shift also supports our environmental goals by reducing paper use and working towards carbon neutrality.
Maximizing Reach and Engagement Through Strategic Content Distribution
Effective content distribution strategies are essential for engaging our audience and driving traffic to our primary digital platforms.
Our content is primarily hosted on a dedicated platform where additional resources and community interactions enhance the user experience.
Spreading our content across various channels extends its reach. Detailed listener analytics are crucial for crafting targeted marketing strategies and understanding audience behaviour.
Leveraging Podcasts for Engagement
Podcasts are powerful platforms for building relationships and establishing our brand authority, particularly in industries where buying decisions require careful consideration.
For those planning to launch a podcast, focusing on engaging content with knowledgeable hosts and guests is essential.
Selecting a clear, relevant topic that resonates with our audience and testing it with pilot episodes ensures our podcast effectively reaches its target audience and fosters engagement.
Conclusion
At EM360Tech, enterprise tech podcasting is pivotal for tech industry leaders. Our platform provides essential insights that align IT strategies with business goals.
The shift from print to digital media has expanded the reach and efficiency of content distribution, supporting our environmental and economic objectives.
Podcasts are essential for keeping abreast of technological advancements and industry trends, ensuring our listeners stay informed and ahead in their field.
