Infrastructure Management 31 May 2023 28 MIN

Cresta: Generative AI Revolutionising the Contact Centre

Generative AI has taken the enterprise tech world by storm, and its growing influence within the contact centre space is no different. 

So how has AI begun to integrate with unified communications tools? And how can companies overcome challenges and barriers to ensure their successful use of AI in their communication stack?

In this episode of the EM360 Podcast, Analyst Jon Arnold speaks to Scott Kolman, CMO at Cresta, to talk about:

  • How generative AI has changed the face of business forever
  • How AI has begun to integrate with contact centres and communication
  • Moving from on-prem to cloud and the AI gameplan

Cresta centralizes and amplifies the knowledge, insights, and coaching the contact center needs to reach peak performance. Cresta turns real-time insights into real-time actions that make the contact center smarter and drive business results. Customers choose Cresta for a uniquely comprehensive generative AI solution, industry-leading real-time coaching and insights, custom-tailored AI solutions, and an extensible and flexible omni-channel platform. 

Customers using Cresta have seen sales increase by 10%, ramp time reduce by 2x, CSAT improve by 20%, and agents save 5 hours in repetitive tasks every week. CarMax, Blue Nile, Earthlink, Holiday Inn Club Vacations, Porsche, and Intuit are among the leading companies using Cresta to improve the productivity of their contact center operations and drive strong business results.