Based out of Vancouver, Canada and with over 10,000 organisations relying on their platform, Safe Software is a global leader in data integration and spatial data.
Following the release of several successful analyst-led podcasts with EM360, Head of Content Matt Harris sat down with Safe Software's Marketing Director Suzanne Serwatuk to discuss the success of the partnership.
“The campaign ended up far exceeding our expectations, and we ended up signing on for a new one," Suzanne said. "So the team is awesome, very patient, very skilled.”
“A campaign that normally takes like five months to get 400 leads took us five weeks. It was a real affirmation, and a pat on the back for ourselves. Our goal was to do a certain kind of content, we know there's not enough of this content out there at the highest level about spatial data.”
“Our experience of working with EM360 has been excellent. I appreciate the patience, knowledge and expertise that they brought to the table because we genuinely hadn't done this before. I was brand new in my position as the director of marketing when we started the campaign and we were in a huge learning curve.”
“EM360 was great, they showed us this template of what the nurture sequence can look like, after the leads come in. We did our best and kept referencing the lead nurturing sequence as our northern point for when we were building out what we were doing.”
“It's inspired a lot of like things that we had dreamed of doing at one point, but now we actually have the resources and the reason to do it.”
