Data has become entrenched at the forefront of business initiatives today. In particular, the retail market understands now more than ever the power data has to help businesses grow. However, the industry is still navigating the best ways to use data to its advantage.
In light of this, EM360’s Editor-in-Chief, Max Kurton, speaks with Kabalan Gaspard, Strategic Accounts (EMEA) at Looker, about the improvements the industry should make. In particular, Kab outlines the advantages of combining on- and off-line consumer experiences. Furthermore, he details the importance of understanding online presence and in-store sales as separate entities.
Looker is a unified Platform for Data that delivers actionable business insights to every employee at the point of decision. Looker integrates data into the daily workflows of users to allow organizations to extract value from data at web scale. Over 1600 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Spotify, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures.
The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York, Chicago, Boulder, London, Tokyo and Dublin, Ireland. Investors include CapitalG, Kleiner Perkins Caufield & Byers, Meritech Capital Partners, Redpoint Ventures and Goldman Sachs. For more information, connect with us on LinkedIn, Twitter, Facebook and YouTube or visit looker.com.
