The business landscape is rapidly changing, driven partly by shifting preferences and trends, and largely by the current crisis. Marketing in the past decade has become defined by its reliance on data to drive strategies. Understanding customers and potential buyers lets marketers build campaigns that drive higher ROI. The only issue with this model is that it depended mostly on your own internal data.
Perhaps you have a data science team, perhaps you don’t. At this point, it doesn’t even matter because the data you relied on yesterday is no longer relevant today.
In our new brief, we put together three real-world use cases — from lead scoring to ad bidding and life-time value calculations — that marketers can’t afford to ignore right now. We also break down how you can implement them fast because we know there’s no time to waste.
