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Read The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at Paramount Skydance
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Dana Gardner Dana Gardner

The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at Paramount Skydance

an interview with Travis Scoles, Executive Vice President of Advanced Advertising at Paramount

The next episode of the Data Cloud Podcast features an interview with Travis Scoles, Executive Vice President of Advanced Advertising at Paramount. We discuss how Paramount leverages data, analytics, and AI to enhance advertising efficacy and maintain a competitive edge.