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Read The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at Paramount Skydance
Dana Gardner, Founder and Principal Analyst at Interarbor Solutions
Dana Gardner Dana Gardner

The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at Paramount Skydance

The next episode of the Data Cloud Podcast features an interview with Travis Scoles, Executive Vice President of Advanced Advertising at Paramount. We discuss how Paramount leverages data, analytics, and AI to enhance advertising efficacy and maintain a competitive edge.