Accelerating Trend Towards Personalised Customer Experiences
Customer experience, or CX, is the impression your customer has from all aspects of their journey, and the way you collect, store and analyse their data can be a big part of this.
A particular problem is inaccessible and disorganised data - so what’s the best way to organise and segment this with CX issues in mind?
In this episode of the EM360 Podcast, Editor Matt Harris speaks to Daniel Bailey, VP EMEA of Amplitude, to discuss:
- Customer data platform vs data management platform
- Getting the most out of inaccessible and disorganised data
- Insights-driven CDPs and what they solve
