Long gone are the days when media would be delivered through just radio and television. In today’s world, media permeates every aspect of our lives, it’s on our screens in front of us at home and at work, and its accessible through mobile devices that never leave our hands or pockets.
However, as a content or a media creator, it can be easy to feel overwhelmed in the face of so many different options. When you’re looking to distribute your media, how can you know which solutions and approaches are right for you and your business? We’re here to help. Read on to learn about the top media distribution solutions and how to make the most of them.
Media Services Companies
When approaching something that can be as complex and involved as media distribution, sometimes it’s best to leave things to the experts. By partnering with a media services company like Red Bee Media, you’ll be supported by a team of trained experts who know all there is to know about effective media distribution. They’ll be able to deliver your content to a large audience across platforms such as mobile, tablet, and desktop.
To make the most out of this solution, identify and define your target demographic ahead of time. By providing this information to your distribution partner, they will be able to optimise the delivery strategy to ensure your content is reaching the right people, helping you see the best possible results.
Harness The Power Of Social Media
The social media boom in the 2000s forever changed how we interact with and consume media. Now, media is available at the click of a button, accessible 24/7 and from any corner of the globe.
As a media creator, it’s impossible to ignore the opportunities social media can offer. Research has indicated that nearly six billion people will be using social media by 2027, a truly astonishing number that clearly demonstrates the power of these new digital platforms.
To truly harness the power of social media in your media distribution strategy, maintain a consistent presence across all of the major platforms, including Facebook, Twitter, and Instagram. Don’t forget video-focused platforms either, such as TikTok, YouTube, and Twitch. Each of these channels attracts different demographics, so it’s important to have a presence on each if you want to reach the maximum possible audience.
Email Campaigns
Email campaigns might seem like something of an archaic approach in the face of today’s sophisticated social media channels, but there is still something to be said for the use of email in media distribution.
Social media runs the risk of appealing to too-broad an audience, which can create a disconnect between brand and customers. With an email campaign, you can personalise each message you send out, greeting viewers by name while you broadcast media directly to them.
In-Person Events
While the internet has become the most popular and indeed most effective way of distributing media today, there are still other options available.
In-person events such as conferences and industry gatherings can be the perfect place to broadcast and distribute your content. You will have access to a captive audience of knowledgeable viewers, people who are there to learn and who will be open to hearing new ideas. This is something of a unique opportunity, unlike those you would be offered by distributing through online channels like social media or email.
To make the most of this approach, display your media on a large screen and broadcast sound through a speaker system. This will ensure your content stands out and is noticed amongst the hustle and bustle of often chaotic industry events.
