As expectations for personalized customer experiences continue to rise — and third-party cookie deprecation makes first-party data more important — brands are increasingly turning to customer data platforms (CDP). The majority of companies have either already implemented a CDP or plan to.
But choosing the right technology isn’t easy. New vendors have flooded the CDP space to capitalize on demand, creating a more crowded and confusing landscape. Enterprise brands must cut through the noise to understand their options and decide which solution best suits their business needs.
Download ActionIQ's 2022 CDP Market Guide to learn:
- The current state of the CDP market in 2022
- Which factors are most important when evaluating CDPs
- How different CDPs measure up to your business goals
