Journey intelligence is a holistic view of the customer journey that enables rapid and informed decision-making to improve CX and business outcomes. A philosophy rather than a specific technology, journey intelligence typically includes analytics, mapping, orchestration, and actionable dashboards.
This white paper will present:
- The customer journey ecosystem as it exists today
- The definition and role of journey intelligence
- Common journey intelligence pitfalls and how to avoid them
- How to get the best ROI on journey intelligence
- Where to start for maximum impact
