The Graph database is fundamental to driving a much-needed breakthrough in the world of Master Data Management (MDM). Until now, traditional MDM systems have imposed strict rules and structures on how these projects are managed. This has cost enterprises dearly in terms of wasted time and resources and has been a major contributory factor to the failure of many MDM initiatives. Graph has changed all of that, allowing modern MDM platforms to completely redefine how master data is prepared for insight and used to deliver tangible business outcomes.