Organisations that have updated their data and analytics strategies and evolved their data architectures to incorporate external data are outperforming their competitors. Analysing internal data can reveal valuable insights but adding external data helps leading organisations identify competitive advantages and gain an analytical edge.
In this report you will learn:
- Why external data has become so important today
- The business value and benefits of incorporating external data into data pipelines
- How to get started with the right technology that can automate and streamline the steps to add external data into your organisation
